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Minus Forty Attends Superzoo 2022 And Debuts New Operating Company And Brand: Due North

Dog on skateboard - Due North at SuperZoo

TORONTO, Canada, Monday, August 15, 2022 – Minus Forty Technologies Corp. is shaking up the pet food retail industry by debuting its commercial refrigeration solutions and services under its new operating company, Due North (DueNorth.com) at SuperZoo 2022. From August 23rd to 25th in Las Vegas, NV, SuperZoo attendees and Minus Forty customers can learn more about Due North at the Minus Forty booth, #1458, in the “Natural Health” zone.

“The commercial refrigeration landscape has changed in pet food retail, presenting the ideal time and opportunity to enhance our product offerings and services to better serve our customers’ business growth strategies”, says Julian Attree, Founder, and former CEO of Minus Forty Technologies and now Chief Strategy Officer of Due North. “In the spirit of encapsulating our vision to deliver the best retail merchandising solutions, resonating with our customers and enabling their success, SuperZoo, is the perfect venue to unveil Due North and share the news.”

As a leading supplier for pet food retail businesses, Due North is committed to delivering a megastar retail refrigeration merchandising experience for its customers and pet owners. As a Due North company, Minus Forty will:

  • Create superior brand experiences that align with pet food retail business strategies
  • Advance pet food retail customers’ competitive advantage and merchandise their products effectively to maximize sales
  • Simplify pet food retail customers’ refrigerated retail merchandising programs
  • Cultivate and support positive, lasting impressions that pet owners have while interacting with brands in pet food retail settings

“SuperZoo marks the first time we are coming together as Due North,” says Randy Skyba, Vice-President, Marketing and Sales of Due North. “This show is the right platform to share our brand experience, our identity and the kind of services and refrigeration retail solutions we provide. The Due North brand goes beyond incremental business changes for customers. Our promise enables pet food retail transformation by setting up our customers for accelerated growth.

Due North will support customers in retail segments including pet food, beverage, ice cream, micro markets, grocery, food service, convenience, QSR, pharmacy and more.

About Due North

Due North creates refrigerated, retail merchandising solutions that maximize our customers’ success. The company was formed in 2022 by combining long-standing retail refrigeration companies Minus Forty and QBD into one organization.

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